Why this kolaveri kolavari di TORTURE?

After seeing hundreds of FB updates and even a report in the front page of a TOI paper, I finally managed to watch this Kolaveri song. I’m sorely disappointed. After all that hype maybe I was expecting a catchy tune, some good choreography or something good.

Unfortunately I felt it was a very mediocre song, so i was wondering what the hype was all about.

It seems that it all started by the makers posting some paid news in NDTV and TOI news paper. This created some hype and then everybody checked to find what it was all about…. That took the number of hits up.

Then they started spreading the news that this song has so far got lakhs of hits and daily it is increasing in lakhs.

This created curiosity among people to find what that song is all about and why it has got so many hits and so other people also visiting that page… again it in turn increased the hits. And then again based on the hits they over hyped it and published continuous paid news in the so called news channels and papers.

Frankly speaking…. it is just an over hyped dumb song. Like telling a lie 10 times will not make a lie a true, similarly over hyping a dumb song based on hit count will not make it a master peace.

There are definitely much better songs, but one wonders why the hype over this particular mediocre dumb song? Is it all created just because it’s produced by Rajni’s daughter and has his son-in-law?